In 2009 we sold Gray Line of Seattle and transferred our Alaska/Yukon operations to the Princess Tours management team, which led to the formation of Holland America Princess Alaska Tours.
In 2010 we transferred our World Wide Shore Services operations to Holland America Line N. D., and initiated the transfer of our Westmark hotel properties to Holland America Princess Alaska Tours.
Information shared in this report is representative of our global operations as illustrated in the 2012 snapshot.
In 2010, we made a commitment to expand our transparency by publicly disclosing the environmental, social and governance performance of our Company, using the internationally recognized Global Reporting Initiative (GRI) Framework.
And in 2011 we assumed management responsibility for the luxury cruise line Seabourn.
During this period we faced a number of external challenges, including a fluctuating global economy, rising fuel prices, political volatility in some of the regions where we operate, and regulatory changes across our industry.
Each of these challenges posed significant difficulties; however, they also drove us to be more innovative in advancing our corporate responsibility initiatives.
Over the past three years we succeeded in maintaining our excellent track record for safety.
In addition, we increased the impact of our community giving and volunteerism efforts and strengthened our employee training and development programs.
I invite you to take a moment, browse the sections and learn more about our people and programs.
We recognize that sustainability is a journey – one that requires ongoing hard work and investment of resources.
On behalf of the 16,000 men and women of Holland America Line, we remain dedicated to this mission.
Sincerely, Stein Kruse, Chief Executive Officer, Holland America Group Our history dates back to 1873, when Holland America Line — originally known as the Netherlands-American Steamship Company — was founded as a cargo and passenger carrier.