This information is based on personal and meta-data that has been gathered from previous searches, purchases and mobility behaviour, as well as social interactions.While officially, the identity of the user is protected, it can, in practice, be inferred quite easily.
In the 1940s, the American mathematician Norbert Wiener (1894–1964) invented cybernetics.
Today, Singapore is seen as a perfect example of a data-controlled society.
What started as a program to protect its citizens from terrorism has ended up influencing economic and immigration policy, the property market and school curricula. Recently, Baidu, the Chinese equivalent of Google, invited the military to take part in the China Brain Project.
It is estimated that in 10 years’ time there will be 150 billion networked measuring sensors, 20 times more than people on Earth.
Then, the amount of data will double every 12 hours.