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Globally, nearly three quarters of We Chat’s users are in fact below the age of 35.

It’s a similarly positive story on other measures, too.

But it’s had a particularly buoyant year across the whole of Asia: between Q1 2013 and Q3 2014, We Chat’s membership base in APAC grew by an impressive 150% – with the service adding an extra 200 million users.

To put that in context, its new user base is the equivalent in size of Brazil’s population.

Secondly, and just as significantly, internet users value the fact the messaging apps are free (45%), quick/easy to use (41%), private (29%) and fun (27%).

Global Web Index, a market research company that conducts the world’s largest multi-market research study on online consumer behaviors and trends, covering 32 markets and representing 89% of the global internet audience, published the following blog post about 2014 mobile trends and how We Chat stacks up in the mobile messaging arena. In the world of digital, 2014 has been the year of the mobile messaging app.

From market to market, we’ve seen conversations migrating away from the big social networks and SMS/MMS services as more and more people carry out their conversations via dedicated mobile messaging tools.

A recent report by Global Web Index shows We Chat is dominating the mobile messaging landscape in the Asia-Pacific region.

Almost 40% of the adult internet users questioned had accessed the platform in the last month, giving it double the reach of Facebook Messenger, in second place.

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